基于职业需求的高职市场调查与预测课程改革探索——以湖北工业职业技术学院为例  

Research on Curriculum Reform of Higher Vocational Market Investigation and Prediction Based on Occupational Demands——Case Study of Hubei Industry Polytechnic

作　　者：陈孝强[1] 

机构地区：[1]湖北工业职业技术学院经济贸易系,湖北十堰442000

出　　处：《济源职业技术学院学报》2017年第3期76-79,共4页Journal of Jiyuan Vocational and Technical College

摘　　要：随着市场改革的不断深化,市场调查与预测已然成为社会企业经济管理决策的重要组成部分,这也对高职院校的人才培养提出更高要求。而在市场调查与预测课程中,不仅需要秉承职业需求的目标,更要在课程体系、教学内容、教学方法与考核方式进行改革探索,以提升高职学生的市场调研专业技能与职业素养,以期为高职院校人才建设与课程改革提供建议与参考。With the deepening of the market reform, market investigation and forecast has become an important part of social enterprise economic management decision - making, which also puts forward higher requirements for personnel training in vocational colleges. In the market research and forecasting course, it needs to uphold the needs of professional goals, reform in the curriculum system, teaching content, teaching methods and assessment methods as well, so that the professional skills and professional accomplishment of market research of vocational students can be improved. Moreover, it also provides suggestions and reference for talent construction and curriculum reform in vocational colleges.

关 键 词：职业需求 市场调研与预测课程 考核考试改革 

分 类 号：G423.07[文化科学—课程与教学论]