新时期高校校园文化品牌培育:问题与破解  

On Cultivation of College Campus Culture Brand:Question and Solution

作　　者：叶蔚兰[1] 

机构地区：[1]浙江旅游职业学院,浙江杭州310026

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2017年第8期166-168,共3页Journal of Qiqihar University(Philosophy & Social Science Edition)

摘　　要：校园文化品牌具有育人化人、价值导向、带动示范和陶冶情操等功能;当前,我国高校校园文化品牌培育面临着品牌意识淡薄、品牌定位不清、内涵建设落后、育人功能弱化等问题,提升校园文化品牌竞争力需要做好整体规划、树立品牌意识,注重内涵建设、提升品牌价值,整合高校资源、构建体制机制,发挥网络作用、做好品牌推广。Campus cultural brand has the function of educating, guiding, driving and edifying. At present, the cultivation of cam- pus culture brand in Chinese colleges is facing some problems such as the lack of brand consciousness, the inclarity of brand positio- ning, the backward of connotation construction, and the enducation function weakening. For enhancing the competitiveness of campus culture brand, we need to make overall planning and establish brand awareness, pay attention to the connotation construction and pro- mote the value of brand, integrate university resources and build a mechanism, play in network and brand development.

关 键 词：高校 校园文化品牌 功能 

分 类 号：G641[文化科学—高等教育学]