“互联网+”与体育制造业融合的诉求  

“Internet + ”and the Development of the New Demands of Sports Manufacturing Industry

作　　者：项亚光[1] 

机构地区：[1]皖西学院体育学院,安徽六安237012

出　　处：《体育研究与教育》2017年第4期33-39,共7页Sports Research and Education

基　　金：安徽省教育厅人文社科重点项目(SK2015A556)

摘　　要：当前中国经济正在发生新的结构调整,以互联网为驱动的信息化产业革命正对体育制造业发出革新诉求。在新的诉求下,体育制造业既要遵循"互联网+"的发展特性,又要满足自身体育产业的发展规律;在生产方面要联合制造、合作创新;在营销方面要改变传统营销思维,重视新型互联网营销策略。The Chinese economy is undergoing a new structural adjustment. Information industry revolution driven by the Internet is making new requirements to the sports industry. Under the new demands,the sports manufacturing industry should not only follow the characteristics of the development of＂Internet ＋ ＂,but also meet the developing law of the sports industry; joint manufacturing and cooperative innovation in terms of production; to change the traditional marketing ideas in marketing,should pay attention to the new Internet marketing strategy.

关 键 词：互联网+ 体育制造业 体育营销 体育制造业信息化 

分 类 号：G80-052[文化科学—运动人体科学]