基于消费心理分析的服装品牌终端陈列设计  

Terminal Display Design of Clothing Brands Based on Consumer Psychological Analysis

作　　者：张杏[1] 

机构地区：[1]南通大学杏林学院,江苏南通226019

出　　处：《服装学报》2017年第4期372-376,共5页Journal of Clothing Research

基　　金：南通大学杏林学院人文社科研究项目(2014K220)

摘　　要：分别对消费者心理分析的国际性和服装品牌终端陈列的重要性进行阐述,强调消费心理分析与服装品牌终端陈列设计的相关性。相对于以设计师个人设计能力和艺术修养为主的传统陈列设计模式,基于消费心理分析的服装品牌终端陈列更注重将消费者观念转化为设计要素,这种科学有效的设计模式更能促进终端销售。This article illustrates the importance of consumer psychological analysis and the terminal display of clothing brands, and emphasizes the relations between them. Compared with the traditional display mode which is based on designers＇＂personal design ability and artistic preference, the proposed study method put more emphasis on transferring consumers^important constructive ideas into design elements, which is an efficient and scientific design mode to better facil-itate terminal sales.

关 键 词：消费心理 服装品牌终端陈列 设计模式 

分 类 号：TS942.8[轻工技术与工程—服装设计与工程] F713.55[经济管理—市场营销]