高校微信平台数据新闻的发展现状、困境与对策  

The Current Situation,Dilemma and Countermeasures of Data News on We Chat Platform in Institutions of High Learning

作　　者：谷学强[1] 张鑫[2] 

机构地区：[1]安徽师范大学新闻与传播学院,安徽芜湖241002 [2]安徽师范大学党委宣传部,安徽芜湖241002

出　　处：《合肥学院学报（综合版）》2017年第4期69-73,共5页Journal of Hefei University：Comprehensive ED

基　　金：2016年安徽师范大学校培育基金项目"从校史之争看我校校史研究及宣传的重要性"阶段性成果(项目编号2016XJJ141)

摘　　要：数据新闻已越来越成为众多高校微信平台争相采用的新闻报道方式。微信平台具备的表现形式多元化、推送精准化等特征成为高校数据新闻发布的优先平台。通过对五所高校的微信平台进行样本分析,研究发现:目前高校微信平台数据新闻现状表现为数量上总体占比偏少、内容取材上贴近校园生活、数据来源上为学校权威部门等特征。高校微信平台数据新闻发展存在重数据呈现,轻人文解读、重共时分析,轻历时比较、专业人才欠缺,部门分工不合理等困境。因此,从内容制作与团队建设两个层面给予相关建议,实现高校微信平台数据新闻的快速、稳定、有序发展。Data-based news has become a popular style of news reports on WeChat platform in universities and colleges. The characteristics of diversification of forms and precision of distribution of WeChat make it a priority platform for data-based news. Through conducting sample analysis on five universities and colleges＇ WeChat platforms,this paper reveals that the current situation of data-based news on universities and colleges＇ WeChat platforms shows that data news account for a smaller part in total propor tion, the content of data news comes close to campus life and the data sources are authority departments in universities and colleges. At the same time, there is still some dilemma for the development of lease of data-based news on WeChat platform in universities and colleges, such as concentrating on data presen- tation while ignoring humanistic interpretation, laying particular stress on synchronic analysis while over- looking diachronic elaboration,lacking of professional members and possessing unreasonable division of labor. Therefore, relevant suggestions have been put forward in content construction and team building to achieve fast, stable and orderly development of data-based news of institutions of high learning.

关 键 词：数据新闻 高校 微信平台 

分 类 号：G20[文化科学—传播学]