论精神分析视域下消费的主体自由意识  

On Subjective Free Consciousness of Consumption from the Perspective of Psychoanalysis

作　　者：王国富[1] 刘羽婷 

机构地区：[1]辽宁大学哲学与公共管理学院

出　　处：《华中科技大学学报（社会科学版）》2017年第5期9-13,65,共6页Journal of Huazhong University of Science and Technology(Social Science Edition)

基　　金：国家社会科学基金青年项目"鲍德里亚消费社会理论建设性维度研究"(13CZX001)

摘　　要：鲍德里亚批判消费社会把主体自由选择的消费活动驯化为社会总体操控的被动行为,揭示出人的消费活动陷入缺少批判向度的无意识从众困境,在重塑主体自由和走出消费社会总体控制问题上持悲观态度。弗洛伊德的精神分析理论有助于探讨主体消费观念获得社会化表现形式的过程,阐释主体意识与社会规范有机统一的心理机制,关注消费者主体需求及其自我调节,促进社会在宏观调控背景下消费主体意识的积极建构,为反思当代中国社会的消费现状提供理论资源。Baudrillard criticizes the consumer society has domesticated the free choice of consumption activities to the passive behavior of the whole social manipulation,which reveals that people＇s consumption activities fall into the unconscious conundrum of lacking critical degree. However,it holds a pessimistic attitude on remoulding the subject freedom and getting out of the consumer society＇s overall control. Freud＇s theory of psychoanalysis helps to explore the process of obtaining the social expression form of the subject consumption concept,explains the psychological mechanism of the subjective consciousness and the social norm,also pays attention to the consumer ＇s needs and self-regulation,and promotes the active construction of consumer awareness under social macro-control background. In addition,Freud＇s theory of psychoanalysis provides theoretical resources for reflection of contemporary Chinese society＇s status of consumption as well.

关 键 词：精神分析 消费社会 自由意识 

分 类 号：B565.6[哲学宗教—外国哲学]