以同一求认同:中国领导人对外传播的修辞策略研究——习近平海外媒体署名文章的分析  

Seeking Identity via Identification:Chinese Leader's Rhetorical Strategies in International Communication——Analysis of Xi Jinping-signed Articles in Overseas Media

作　　者：陈昌凤[1] 吴珅[1] 

机构地区：[1]清华大学新闻与传播学院,北京100088

出　　处：《兰州大学学报（社会科学版）》2017年第4期125-133,共9页Journal of Lanzhou University（Social Sciences）

摘　　要：以习近平就任国家主席以来在海外媒体发表的33篇署名文章为研究对象,运用肯尼斯·伯克的话语修辞观探究这些文章修辞的修辞技巧、动机,并借助"同一"理论,分析其修辞策略,探讨对外传播在达成国际共识、实现跨文化认同方面的话语策略。With 33 Xi Jinping- signed articles in overseas media since his assumption of the post of China＇ s president as the research objects, this paper explores the rhetorical techniques and motifs of these articles by using Kenneth Burke＇ s discourse rhetoric views. With the help of ＂identification＂ theory, it analyses the rhe- torical strategies of the articles and discusses the discourse strategies of international communication to reach international consensus and realize cross-cultural identity.

关 键 词：习近平 署名文章 修辞手段 修辞目的 修辞策略 跨文化认同 

分 类 号：G206[文化科学—传播学]