强势零售商是否直接获得较高的采购绩效？--基于中国大型零售商数据的实证研究  

Do Strong Retailers Directly Obtain Higher Procurement Performance?——An Empirical Study Based on the Data of Large Retailers in China

作　　者：辛欣[1,2] 孙汝攀 刘文超[3] 任俊生 

机构地区：[1]吉林大学商学院,吉林长春130012 [2]吉林工商学院工商管理学院,吉林长春130507 [3]吉林财经大学亚泰工商管理学院,吉林长春130117

出　　处：《商业经济与管理》2017年第8期5-18,共14页Journal of Business Economics

基　　金：国家自然科学基金面上项目“区域品牌形象对公司品牌评价的动态作用机制研究--基于光环-概括效应整合模型的修订与检验”(71372214);教育部春晖计划项目“大型零售商买方势力对零供关系质量及零售企业绩效影响的实证研究”(S2014017)

摘　　要：中国市场上,越来越多大型零售商凭借规模优势和品牌优势逐渐在与产品供应商的交易过程中形成买方势力。传统观点认为,零售商主导型供应链中,零售商凭借买方势力,能在采购活动中占据明显优势,有利于获得较高的采购绩效。最近研究指出,买方势力对零售商绩效的影响较为复杂,对经济效率是否有提升作用要取决于零供关系质量。文章引入零供关系质量作为中介变量,采用Bootstrap方法实证检验了零售商买方势力对采购绩效的影响机制。中介效应检验结果显示,零售商买方势力不直接影响零售企业采购绩效;零售商买方势力正向影响零供关系质量;零供关系质量正向影响零售企业采购绩效;零供关系质量在零售商买方势力与零售企业采购绩效之间起到了完全中介作用。More and more large retailers have gradually formed the buyer power in the process of dealing with the product suppliers by virtue of their scale and brand advantages. In the traditional view,in the retailer led supply chain,it is easy for large retailers to take advantage of the buyer＇s power in the procurement activities and produce higher procurement performance. Recent studies have pointed out that the influence of buyer power on the performance of retailers is complex,and the improvement of economic efficiency depends on the relationship quality of suppliers and retailers. In this study,relationship quality of suppliers and retailers is used as an intermediary variable,and the Bootstrap method is used to empirically test the influence mechanism of retailers＇ buyer power on procurement performance. The mediating effect test results show that the retailer＇s buyer power does not directly affect the procurement performance. Retailers＇ buyer power positively influences the relationship quality of suppliers and retailers. The relationship quality has significant positive impact on retailers＇ procurement performance. The relationship quality has played a full intermediary role between retailers＇ buyer power and procurement performance.

关 键 词：零售商 买方势力 关系质量 采购绩效 

分 类 号：F274[经济管理—企业管理]