雾霾感知风险与公众应对行为的实证分析  

Empirical study on the perceived risk of smog and public coping behavior

作　　者：徐戈 冯项楠[3] 李宜威 陈晓红 贾建民[3,4] XU Ge FENG Xiang-nan LI Yi-wei CHEN Xiao-hong JIA Jian-min(Hunan University of Commerce, Mobile E-business 2011 Collaborative Innovation Center of Hunan Province, Changsha 410205, China School of International Education, Hunan University of Commerce, Changsha 410205, China School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China Business School, The Chinese University of Hong Kong, Hong Kong, Chin School of Business, Central South University, Resource-conserving ＆ Environment-friendly Society and Ec- ological Civilization 2011 Collaborative Innovation Center of Hunan Province, Changsha 410083, Chin)

机构地区：[1]湖南商学院湖南省移动电子商务2011协同创新中心,长沙410205 [2]湖南商学院国际教育学院,长沙410205 [3]西南交通大学经济管理学院,成都610031 [4]香港中文大学商学院 [5]中南大学商学院湖南省两型社会与生态文明2011协同创新中心,长沙410083

出　　处：《管理科学学报》2017年第9期1-14,共14页Journal of Management Sciences in China

基　　金：国家自然科学基金国际重大合作资助项目(71210003);国家自然科学基金重点资助项目(71431006;71490722);国家自然科学基金青年基金资助项目(71704052);移动商务智能湖南省重点实验室资助项目(2015TP1002);四川省科技厅前沿资助项目(2017JY0225);服务科学与创新四川省重点实验室项目

摘　　要：通过在雾霾严重时期收集的大规模问卷调查数据,建立了雾霾感知风险等因素与应对行为之间关系的结构方程模型.分析显示,对环境信息越敏感、雾霾感知风险越大、对雾霾知识了解越多、雾霾感知可控性越大的公众会采取更多的防护与应对措施,他们对相关防护产品的购买意愿也越强.特别是,感知风险在环境信息与应对行为以及环境满意度之间起着重要的中介变量作用,即当雾霾污染引起人们的感知风险时,会促使他们采取更多的应对行为,并且对环境满意度评价产生负面影响.另外,雾霾感知可控性在雾霾知识熟悉度与应对行为以及环境满意度之间起着部分中介变量的作用.A structural equation model has been developed to study the perceived risk of smog, related factors and coping behaviors, based on the data collected from a large-scale questionnaire survey during the recent se- rious smog time. Results show that individuals who are more sensitive to environmental information, who have a higher level of perceived risk and more knowledge about smog, and who perceive more controllability, will be more likely to have protective and coping behavior, and more willing to purchase health protection prod- ucts. In particular, perceived risk plays as a strong mediation role between environmental information and cop- ing behaviors as well as environment satisfaction. In other words, when smog pollution arouses public per- ceived risk, they will take more coping behaviors and will give a worse evaluation of the environment. In addi- tion, the perceived controllability of smog plays a partial mediation role between the familiarity of smog knowl- edge and coping behaviors, and between the familiarity of smog knowledge and environment satisfaction.

关 键 词：雾霾 空气污染 感知风险 应对行为 环境满意度 结构方程模型 

分 类 号：F713.36[经济管理—产业经济]