CIS理论在高职院校品牌形象建设的实施  

CIS theory is carried out in the construction of brand image of higher vocational colleges

作　　者：李崴[1] 

机构地区：[1]兰州职业技术学院,甘肃兰州730050

出　　处：《中国建材科技》2017年第4期156-157,共2页China Building Materials Science & Technology

基　　金：2016年甘肃省教育厅课题"高职院校品牌形象建设的问题与对策基于CIS视角"项目代码2016A-143

摘　　要：在CIS导入高职院校的开始,各个步骤紧密相连。首先是调查阶段,包括内部、外部的调查;其次根据MI开展设计开发阶段,形成VI系统,制作VI手册;然后进入传播推广阶段和实施管理阶段,最后对其进行监督和评估。因此,将高职院校品牌形象通过CIS理论系统化、完整化,使其更具影响力。In the beginning of CIS import vocational colleges,the steps are closely linked.The first is the investigation phase,including internal and external investigation. Secondly,according to MI,the design and development stage is formed, and the VI system is formed and the VI manual is made.Then,the communication stage and the management stage are entered.Finally,the monitoring and evaluation are carried out.Therefore, the brand image of higher vocational colleges through CIS theory systematization, integrity, to make it more influential.

关 键 词：CIS理论 品牌形象 实施环节 

分 类 号：F713.50[经济管理—市场营销]