政务新媒体用户信息采纳行为及关键影响因素识别研究  

A Study on Users' Information Acceptance Behavior and the Key Influencing Factors of Government New Media

作　　者：张向先[1] 耿荣娜 郭顺利[1] 

机构地区：[1]吉林大学管理学院,吉林长春130022

出　　处：《情报理论与实践》2017年第10期62-68,共7页Information Studies:Theory & Application

摘　　要：[目的/意义]分析政务新媒体用户信息采纳行为,识别其关键影响因素,优化和引导政务新媒体用户信息采纳行为,为政务新媒体运营推广提供理论依据和参考建议。[方法/过程]首先借鉴IAM模型理论,结合政务新媒体特点分析政务新媒体用户信息采纳行为,然后利用文献综述法和DEMATEL方法识别其关键影响因素,最后提出相应的对策和建议。[结果/结论]政务新媒体用户信息采纳分为信息搜寻和整合、信息选择和评价、用户吸收和利用以及采纳后阶段行为4个阶段。信息服务质量、信誉和影响力、用户认知水平、政务信息专业性、信息组织成效、政务功能完整性、媒介影响、用户期望是影响政务新媒体用户信息采纳的关键因素。[ Purpose/significance ] This paper analyzes users＇ information acceptance behavior of government new media, identifies the key influencing factors, and optimizes and guides users＇ information acceptance behavior in order to provide a theoretical basis and references for operations and promotion of government new media. [ Method/process ] First of all, by referring to IAM model and combining with the characteristics of government new media, the paper analyzes the information acceptance behav- ior of users. Then, the key factors affecting users＇ adoption of information are identified by literature review and DEMATEL. Final- ly, the paper puts forward the countermeasures and suggestions. [ Result/conclusion ] The users＇ information acceptance is divided into stages of information search and integration, information selection and evaluation, absorption and utilization of users and users＇ behavior after adoption. The key factors influencing the adoption of users＇ information acceptance behavior include information service quality, reputation and influence, users＇ cognitive level, expertise of government information, information organization ef- fectiveness, government functional integrity, media influence, and users＇ expectations.

关 键 词：政务新媒体 信息采纳模型 影响因素 识别方法 

分 类 号：G252[文化科学—图书馆学]