蜀绣产业发展现状分析及对策建议  

The development situation and countermeasures of Shu embroidery industry

作　　者：王康建[1] 李纳云 曾蓉[1] 刘才容 赵敏[2] 

机构地区：[1]四川省纤维检验局,成都610015 [2]四川大学轻纺与食品学院,成都610065

出　　处：《丝绸》2017年第10期51-57,共7页Journal of Silk

基　　金：四川省纤维检验局科技计划项目(16SCXJ005)

摘　　要：通过对蜀绣企业和市场的调研,全面分析了蜀绣市场竞争力、品牌影响力、产品结构、人才队伍、标准体系、市场认知度等核心要素的现状和存在的问题。在借鉴苏绣、湘绣发展成功经验的基础上,结合四川特色,提出了未来蜀绣产业发展的对策建议,包括进一步完善制定蜀绣产业发展专项规划,建立完善的蜀绣产品标准体系,加强人才队伍培训,着力强化品牌引领,创新传承蜀绣文化,完善政策支持,加强监管保护等,以期为传统蜀绣产业的振兴和发展做出贡献。By researching the enterprises and market of Shu embroidery,the current situation and existing problems of key factors,including core competitiveness,brand impact,product structure,talent team,standard system,market awareness are analyzed comprehensively. From the successful experience of Su embroidery and Xiang embroidery,the relative countermeasures and suggestions on future development of Shu embroidery are put forward by combining the characteristics of Sichuan specialties,such as further establishing the special development planning,establishing sound standard system,enhancing talent training,stringing brand effect,innovating and inheriting Shu embroidery culture,improving policy support,reinforcing management,and so on. On the basis of that,we are looking forward to making contributes to the future development of traditional Shu embroidery industry.

关 键 词：蜀绣 非物质文化遗产 产业发展现状 存在问题 对策建议 

分 类 号：TS935.14[轻工技术与工程] F062.9[经济管理—政治经济学]