基于SPOC的高校混合式教学模式探索——以网络营销课程为例  

Exploration of College Blended Teaching Model Based on SPOC—— A Case Study of the Online Marketing Course

作　　者：潘园园[1] 

机构地区：[1]安徽国际商务职业学院商贸流通学院,安徽合肥231100

出　　处：《黑河学院学报》2017年第9期112-113,共2页Journal of Heihe University

摘　　要：网络营销课程是电子商务专业的核心课程,影响着学生的就业方向。但其教学模式仍然无法摆脱传统课堂的局限,存在着一系列的弊端。SPOC是当今广受追捧的MOOC模式的一种有效补充,以其"堂上讨论、线上学习"的混合式教学模式受到关注。将SPOC运用在网络营销课程中,对于改革电子商务人才培养模式,深化高校教育改革,培养符合当今社会需求的高职人才有着十分重要的意义。The online marketing course is the core course for e-commerce major for it affects college students＇ employment direction. However, college teaching mode still cannot escape the limitation of the traditional classroom and exists a series of disadvantages. SPOC is an effective complement to the popular MOOC model nowadays and receives wide attention with its blended teaching model of＂discussion in class and learning online＂. It has very important significance to reforming e-commerce talents training model, deepening college education reform, and training higher vocational talents to meet social demand by applying SPOC in the online marketing course.

关 键 词：网络营销 SPOC 混合式教学模式 MOOC 

分 类 号：G434[文化科学—教育学]