网络医疗信息传递特征及其传播风险探析  

Analysis on the characteristics and risk exposure of online medical information transmission

作　　者：钱辉[1] 陆舒扬 张大亮[3] 

机构地区：[1]浙江大学城市学院,杭州310015 [2]浙江大学公共管理学院 [3]浙江大学管理学院

出　　处：《中华医院管理杂志》2017年第11期837-841,共5页Chinese Journal of Hospital Administration

基　　金：国家自然科学基金（71673245）;浙江省自然科学基金（LY12G02008）

摘　　要：运用文献研阅、理论分析、类比分析等方法，总结网络医疗信息传递特征及其风险因素。根据发送者是否有明确的发送目标或对象以及接收者搜索意愿，可以把网络医疗信息传播模式分为4种类型，分别是明确．主动、不明确．主动、不明确一被动、明确一被动。网络医疗信息传递特征包括：传递的多维度、多层次复合性、消息源多元化、传递媒介多样化、传递方向多向化和移动医疗信息发展迅速。网络医疗信息传播风险可以被归为3类，即信息传播源风险、传递过程风险和接收方个人行为风险。而信息源质量良莠不齐、传递路径不可控、影响传播的因素多、信息筛选难度大、管理制度不健全等，则是导致这些传播风险的主要因素。By means of literature review, theoretical analysis and analogy analysis, the authors analyzed the characteristics and risk exposure of online medical information transmission. According to whether the sender has a clear intention or target and whether the receiver intends to search, the transmission models of such information fall into four types： ＂ clear-active＂, ＂ unclear-active＂, ＂ unclear-passive＂ , and ＂clear-passive＂. The characteristics of online medical information transmission include the complexity of multiple dimensions and multiple levels, multiple sources of information, multiple directions and media of transmission, and the rapid development of mobile internet medical information technology. The risk exposure of online medical information transmission can he classified into three categories： the risk of information dissemination source, that of transmission process and that of receiver＇s individual behavior. Transmission risks mostly come from quality gaps of information dissemination sources, uncontrollable transmission paths, numerous influencing factors, difficulties in information screening and poor regulating systems.

关 键 词：医疗信息 传递模式 网络传播模式 网络传播风险 医疗管理 

分 类 号：R-05[医药卫生]