牡丹插画艺术及其在护肤品包装设计中的应用  

PEONY ILLUSTRATOR ART AND ITS APPLICATION IN SKIN CARE PACKAGING DESIGN

作　　者：惠昭妮 张淳[1] 

机构地区：[1]陕西科技大学

出　　处：《设计》2017年第21期10-11,共2页Design

摘　　要：目的现如今市面上的护肤品包装可谓五花八门,如何在众多的护肤品当中脱颖而出;如何才能够锁住消费者的眼球,就需要在它的包装上下一定的功夫了。方法插画艺术正逐渐走向商业化道路,它与包装的结合,在传达信息、保护商品的同时,促进了销量。牡丹作为一种名族文化与包装发生碰撞,将牡丹插画与包装相结合运用于护肤品包装当中,将民族文化与现代文化相结合,在发扬传承的同时又不失潮流感。结论随着时代不断更替,民族文化不应该被遗忘,这样的"本土意识"在触发消费者情感之时,也让世界各国人民了解了我们的文化从而欣赏我们的生活。The purpose of these days is that there are many different kinds of skin care packaging. How to stand out in a lot of skin care products, how do you lock in the consumer＇s eyeballs, you need to put a certain amount of effort into its packaging. Method illustration is an important form of visual communication, has become more and more accepted by consumers, popular for the masses. Illustrator art is moving towards commercialization, it is a combination of packaging that promotes sales while conveying information and protecting goods. Peony as a kind of cultural and packaging collision, the combination of peonies and packaging applied to skin care packaging, combining national culture with modern culture, To carry on the inheritance without losing the tide. The conclusion is that as time goes on, national culture should not be forgotten, this＇ local awareness ＇is a trigger for consumer emotion, and let the people of the world know our culture and appreciate our lives.

关 键 词：民族文化 牡丹 护肤品包装 

分 类 号：J218.5[艺术—美术] J524.2