“掌生谷粒”包装设计的批评语义传达分析  

ANALYSES OF CRITICAL SEMANTIC COMMUNICATION IN PACKAGING DESIGN OF “GREENINHAND”

作　　者：张芳婷 

机构地区：[1]南京体育学院

出　　处：《设计》2017年第21期86-87,共2页Design

摘　　要：批评语义是设计批评的简约表达,是设计过程中的评价环节,对设计活动的发展起着重要的推动作用。民以食为天,食品包装是人们生活中最为密切的环节,文章以"掌生谷粒"米袋包装设计为例,对其批评语义的传达进行分析,以期有助于今后食品包装设计中批评语义更有效地置入。Abstract： Criticism semantic is a simple expression of design criticism, which is a step in design process and plays an important role in the development of design activities. ＂Food is the most important to people＂, food packaging is the contemporary packaging design that human most closely related. This paper analyzes the transmission of critical semantics in order to contribute to the more effective placement of critical semantics in food packaging design in the future.

关 键 词：“掌生谷粒” 包装设计 批评语义 

分 类 号：TS206.2[轻工技术与工程—食品科学]