阿里重构大文娱  

Yu Yongfu Taking Care of ALIWOOD

作　　者：马钺 史小兵 

出　　处：《中国企业家》2017年第21期32-43,8,共12页China Entrepreneur

摘　　要：整合大师俞永福又一次出手,像一个牧马人那样,将大文娱这匹边界之马养得膘肥体壮,鞭策它长驱至阿里之心。In June, 2016, Zhang Yong, CEO of Alibaba, published an internal memo indicating that 'cultural recreation' as representative of the 'happiness segment' is Alibaba Group's strategy moving into the future. Alibaba's Cultural Recreation Industrial Group was established in September, with Yu Yongfu as president and CEO. Before the founding of the Cultural Recreation Industrial Group.Alibaba's distribution throught the recreational arena was both excessive and disorderly. It included Youku,Tudou,UC,Alibaba Pictures and more, all competing for themselves without any coordination between each entity and lacking any clear strategic dircection. If Victor Koo wasn't able to take care of this situation, will Yu Yongfu be any better?

关 键 词：永福 三点 膘肥体壮 中国企业家 内部人士 优酷 清晰化 马云 牧马人 古永锵 

分 类 号：F272.91[经济管理—企业管理] F270[经济管理—国民经济]