定制公交的博弈定价方法  

Investigation into Pricing Game of Customized City Bus Service

作　　者：龚华炜[1,2] 靳文舟[1] 郝小妮[1] 罗强[2] 

机构地区：[1]华南理工大学土木与交通学院,广东广州510640 [2]广州大学土木工程学院,广东广州510006

出　　处：《华南理工大学学报（自然科学版）》2017年第8期70-76,共7页Journal of South China University of Technology(Natural Science Edition)

基　　金：国家自然科学基金资助项目(61473122);华南理工大学中央高校基本科研业务费专项资金资助项目(2015ZM124)~~

摘　　要：定制公交是一种新兴的公共交通方式,其对于城市公交体系是一种补充和完善,并且已引起城市公交出行方式的变化.文中在对城市交通出行方式的选择概率模型进行分析的基础上,以定制公交和普通公交的客票收入最大化作为博弈目标,构建两种公交方式的票价博弈模型,并进行模型解的分析和实际案例的计算.研究结果表明,合理制定票价方案能够使定制公交和普通公交获得均衡发展的条件,并促进不同公交方式的协调发展,实现城市公交优先的交通发展目标.The customized city bus service is a new form of publ ic transport, which is a kind of supplement and im-provement to the urban public transport system, and thus it has brought about a change in travel mode. In this paper, by analyzing the travel mode choice probability model of urban residents and by takingthe maximum of total passenger ticket revenue of the customized city bus service and the conventional urban bus transportation as the target,a game model of the passenger ticket revenue between the customized city bus service and the conventional urban bus transportation is constructed. Then, th e game solution is o b ta in ed an d an a c tu a l case for this model is calculated. The results show that a reasonable fare plan formulation will be able to provide balanced development conditions for the two bus modes and promote the coordinated development of different trans-port modes,which helps to achieve the goal of the public transport priority in the urban traffic development.

关 键 词：定制公交 巢式LOGIT模型 双矩阵博弈 定价方法 

分 类 号：U491.17[交通运输工程—交通运输规划与管理]