基于GMCR的双渠道供应链价格冲突动态交互模型  

Dynamic Interaction Model of Price Conflict in Dual-channel Supply Chain Based on GMCR

作　　者：赵士南 徐海燕[1] ZHAO Shi-nan;XU Hai-yan(College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China)

机构地区：[1]南京航空航天大学经济与管理学院,江苏南京211106

出　　处：《运筹与管理》2017年第10期94-100,共7页Operations Research and Management Science

基　　金：国家自然科学基金资助项目(71071076;71471087;61673209);江苏省普通高校研究生科研创新计划项目(KYZZ16_0145);南京航空航天大学博士学位论文创新与创优基金(BCXJ17-11);江苏高校哲学社会科学重点项目(2015ZDIXM039)

摘　　要：在冲突分析图模型中,稳定性分析的均衡结果和决策者偏好信息之间存在一个动态反复的交互过程。为此,本文提出了基于GMCR的冲突分析动态交互理论,在偏好信息和均衡结果之间引入决策者的风险认知系统,以动态模拟冲突中决策者的风险认知、偏好信息与均衡解之间的交互关系。然后,构建了基于GMCR的双渠道供应链价格冲突动态交互模型,从冲突分析动态交互视角解释了价格战背后制造商和零售商的博弈行为,并有效预测了风险规避情况下双渠道供应链价格冲突的均衡结果,为供应链管理者提供了一套系统有效的冲突分析工具。There exists a dynamic and repeated interaction and the preference of decision makers within the framework process between the equilibrium of stability analysis of Graph Model for Conflict Resolution. Therefore, the dynamic and interactive conflict analysis method is proposed in this paper by designing the risk perception system of decision makers between preference information and equilibrium, which can dynamically simulate the interaction relationship between risk perception, preference information and equilibrium of a conflict. Further- more, the dynamic interaction model of price conflict in dual-channel supply chain based on GMCR is developed to effectively explain the potential behavior of a manufacturer and a retailer in the price game from the perspective of dynamic interaction of conflict analysis. Additionally, this model can accurately predict the equilibrium of the price conflict in dual-channel supply chain when the decision makers are risk-averse, which provides a systematic and efficient conflict analysis tool for the supply chain managers.

关 键 词：冲突分析图模型 双渠道供应链 动态交互 

分 类 号：F274[经济管理—企业管理]