社区妇幼移动健康信息需求分析与思考  

The Analysis and Thinking of Mobile Maternal and Child Health Information Needs in Community

作　　者：陈浩[1] 郭清[2] 叶成荫[1] 陈燕[1] 沈歆[1] 陈齐 胡小璞[1] 

机构地区：[1]杭州师范大学医学院,杭州310036 [2]浙江中医药大学,杭州310053

出　　处：《中国初级卫生保健》2017年第11期38-40,43,共4页Chinese Primary Health Care

基　　金：杭州市社科规划人才培育计划专项课题(2017ICZx36)

摘　　要：目的了解妇幼人群的健康信息需求,为APP投放市场选择合适的内容及方式。方法选择米市巷社区卫生服务中心作为典型社区,方便抽取前来妇保、儿保科室就诊的36名孕产妇和74名婴幼儿家长,了解他们的移动健康信息需求。结果"获取健康知识"成为用户使用APP的首要需求,"与医师互动"服务受到青睐;不同人群间及同一人群的不同生理阶段对健康信息的需求存在差异;孕妇和婴幼儿类APP的使用率存在差异。结论建立以高质量的健康信息为核心竞争力,以模块化、阶段化和交互化为特性,重点人群积极推广的移动健康教育模式是提升妇幼健康素养的有效方式。OBJECTIVE To understand the health information needs of maternal and child population,and to choose the right contentand manner of APP for putting in market.METHODS It chose the Mishixiang Community Health Center as a typical community and-chose the convenience sampling of 36 pregnant women and 74 infants,who came to the maternal and child health department andchild protection department for treatment in the center,respectively.RESULTS"Access to health knowledge" had become the prima-ry APP serviceneed for theusers and"interaction with physicians" service was favored by them.There were significant difference of-health information needs between different people groupsand between the same people group but at different stages,and there were al-so different about the APP utilization rate between pregnant women and infants.CONCLUSION The APP should be reformed mobilehealth education model by establishing high-quality health information as core competitiveness,combing withmodularization,staging,and interactive features,and actively promoted among the potential objects,so as to enhance the health literacy of maternal and child.

关 键 词：健康素养 APP 需求 健康教育 孕产妇 婴幼儿 

分 类 号：R1-9[医药卫生—公共卫生与预防医学]