组织惰性与市场知识转移关系研究——吸收能力的中介作用  

A Study on the Relationship between Organizational Inertia and Market Knowledge Transfer——An Intermediary Role on Absorptive Capacity

作　　者：范公广[1] 施杰[1] 

机构地区：[1]石河子大学经济与管理学院,新疆石河子832000

出　　处：《科技进步与对策》2017年第21期111-117,共7页Science & Technology Progress and Policy

基　　金：新疆生产建设兵团软科学项目(2015CC005);新疆普通高等学校人文社会科学重点研究基地项目(XJEDU020213C09)

摘　　要：为探讨组织惰性对市场知识转移的作用机理,在回顾现有文献的基础上,构建组织惰性、吸收能力、市场知识转移三者关系的理论模型。采用层次回归法,通过SPSS19.0和AMOS17.0两种统计分析软件,对165份有效问卷进行实证检验。结果发现,组织惰性对市场知识转移效果有显著正向影响,吸收能力对市场知识转移效果有显著正向影响,组织惰性对吸收能力及其维度有显著负向影响,吸收能力及其各维度在组织惰性与市场知识转移效果之间起部分中介作用。研究结论对促进战略联盟企业间的市场知识转移具有一定启示意义。In order to discuss he mechanism of organizational inertness on market knowledge transfer, this study constructs the theoretical model of organizational inertness, absorptive capacity andmarket knowledge transfer on the basis of revie-wing existing relevant research literatures. A total of 165 valid questionnaires were analyzed by SPSS19. 0 and AMOS17. 0 statistical analysis software. The results showed that organizational inertness had a significant positive effect on heeffect of market knowledge transfer, and he absorptive capacity had a significant positive eknowledge transfer. Organizational inertness had a significant negative effect on absorptive capacity and its dimension, ab-sorptive capacity and its dimensions play a patl of the role of organizational inertness and markeresearch results have certain management implications for promoting he transfer of market knowledge among strategic al-liance enterprises.

关 键 词：组织惰性 市场知识转移 吸收能力 中介作用 

分 类 号：F272.4[经济管理—企业管理]