游客对民族旅游地旅游纪念品本真性的期望指标研究  

Tourists' Expectation for Authenticity of Souvenirs in Ethnic Tourist Destinations

作　　者：唐玲萍[1] 

机构地区：[1]玉溪师范学院商学院,云南玉溪653100

出　　处：《玉溪师范学院学报》2016年第11期59-66,共8页Journal of Yuxi Normal University

摘　　要：国外学者从不同的角度研究了旅游纪念品的本真性要素,如外观、实用性、民族性、地方性、时间性、稀缺性等,在总结已有研究成果和请教旅游专家的基础上,本研究设计了游客对民族旅游地旅游纪念品本真性的期望指标的问卷调查表,并选取云南大理、丽江、香格里拉三地作为案例地,组织了访问式的问卷调查,获取数据,之后使用SPSS统计软件完成因子分析,得出研究结论:游客对民族旅游地旅游纪念品本真性的期望较高,影响旅游纪念品本真的主要因子可归纳为纪念品外观与意义、民族文化元素、生产过程、材料、设计和购买过程6个方面。研究结论对旅游纪念品和本真性的理论研究是一种补充,也是增进旅游纪念品市场供求双方相互了解和相互契合的依据。The academic researches abroad on authenticity of souvenirs are abundant and they conclude the appearance,utilities,ethnicity,placement,time and rareness as the ingredients of authenticity.Based on the prior academics and suggestions from tourism experts,the paper designs a questionnaire on the tourists' expectation for authenticity of souvenirs,chooses Dali,Lijiang,Shangri-la in Yunnan Province as survey cases and collects the data.The SPSS software is used to make Factor Analysis and then findings are drawn:tourists are at a comparatively high expectation of the authenticity of souvenirs.The impact factors which matter in the authenticity of souvenirs include appearance and meaning,local ethnic cultures,the producing process,materials,design and the purchasing process.The findings and conclusions,hopefully,are a theory contribution to concepts of authenticity and research of souvenirs and as well as a reference in filling the gap between souvenirs suppliers and demanders.

关 键 词：本真性 游客期望 旅游纪念品 民族旅游地 因子分析 

分 类 号：F063.2[经济管理—政治经济学]