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机构地区:[1]长春大学管理学院,长春130022
出 处:《长春大学学报》2017年第11期1-5,共5页Journal of Changchun University
基 金:教育部"春晖计划"合作科研项目(S2012012)
摘 要:随着我国石油行业的不断发展,该领域内的竞合关系也因资源稀缺等原因逐步发生着变化,为了寻求群体理性和组织利益最大化,现早已摆脱了完全对立竞争的关系。事实证明,这种观念的转变对企业效益的提升确实是有所助益的。本文从博弈论视角对该现象进行简要分析,建立了介于企业与用户之间的利用价格一致性模型分析成品油定价的模型和针对企业项目开发的竞合模型。博弈论与企业战略选择有着天然的相通之处,希望本文的研究能为企业战略决策带来新的思路。With the continuous development of China's oil industry, the relationship of competition and cooperation in this field is also gradually changing because of the scarce resources. For the sake of group rationality and maximum of organization interests, the complete competition relationship has already been got rid of. And it has been proved that this kind of change of ideas is helpful to promote enterprise benefits. The article makes a brief analysis from the perspective of game theory, establishes a model to analyze the finished oil pricing by price conformance model between enterprises and users, and a competition and cooperation model in view of enterprise project development. Game theory and enterprise strategic choice have natural similarities, the author hopes this research can bring new ideas to enterprise's strategic decision.
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