4P理论在城镇业余篮球联赛营销推广中的应用  

The Application of 4Ps Marketing Theory in the Marketing Promotion of Town Amateurish Basketball League

作　　者：黄倩[1] 黄剑聪 HUANG Qian;HUANG Jiancong(School of Physical Education and Sport Science,Fujian Normal University, Fuzhou,Fujian 350108)

机构地区：[1]福建师范大学体育科学学院,福建福州350108

出　　处：《武夷学院学报》2017年第9期88-91,共4页Journal of Wuyi University

摘　　要：采用了实地调查法、逻辑分析法对闽清县城镇业余篮球联赛的营销推广的现状进行分析,通过分析得出由于闽清县城镇业余篮球联赛起步较晚,联赛还处于初发展时期,在联赛营销推广上机制还不成熟。4P理论作为营销策略的基础,对闽清县城镇业余篮球联赛营销推广有着一定的指导价值。Field method and logical method are used to analyze the status quo of the marketing promotion of the town amateurish bas-ketball league in Minqing county, Fuzhou city. The results show that because of starting late, the league is still in a start-up stage and the system of marketing promotion is juvenility. As the basis of marketing theory, 4Ps marketing theory will play an important role in the mar-keting promotion of town amateurish basketball league in Minqing county, Fuzhou city.

关 键 词：城镇业余篮球联赛 4P理论 营销推广 

分 类 号：TS952.31[轻工技术与工程]