视觉观察品牌标示图像优化设计仿真  

Optimal Design Simulation of Brand Image under Visual Observation

作　　者：侯瑞[1] 杨莉[2] HOU Rui;YANG Li(Dalian Polyteehine University, School of Art and Design, Dalian Liaoning 116600, China;Dalian Polyteehinc University Art and Information Engineering, Dalian Liaoning 116600, China)

机构地区：[1]大连工业大学艺术设计学院,辽宁大连116600 [2]大连工业大学艺术与信息工程学院,辽宁大连116600

出　　处：《计算机仿真》2017年第11期207-210,227,共5页Computer Simulation

摘　　要：对品牌标志图像的优化设计,能够有效提升企业知名度以及增加品牌标志的识别度。对视觉观察下品牌标志图像的设计,首先要对其标志图区域颜色特征进行检索,实现品牌标示图的分类检索,完成品牌标志图像的优化设计。传统对品牌标示图进行网格离散划分,从而完成品牌标示图进行分层映射,但是忽略了对品牌标示图的分类检索,导致标志图像的设计效果不理想。提出基于稀疏分类的视觉传达下品牌标示图区域颜色特征设计方法。在品牌标示图这两个方向上提取颜色特征和熵,将颜色和熵特征的差异选取品牌标示图的感兴趣区域,将其作为映射到视觉空间的底层特征,将品牌标示图区域底层特征分类问题转换为稀疏系数向量分类问题,从而实现品牌标示图分类设计,完成对品牌标志图像的设计。实验结果表明,所提方法设计效果更具有优越性。A design method for color feature in region of brand mark image under visual communication is pro- posed based on sparse classification. Firstly, the entropy of color feature sum is extracted and the difference between color and entropy feature as region of interest of the brand mark image is selected, then the region of interest is used as low-level feature mapped into visual space. Moreover, the classification problem of the low-level feature is con- verted into classification problem of sparse coefficient vector. Thus, the classification design of brand mark image is achieved and the design of the image is completed. Simulation results show that the method has advantage in design effect.

关 键 词：视觉观察 品牌标示 优化设计 

分 类 号：TP391.4[自动化与计算机技术—计算机应用技术]