新型城镇化背景下扬州农村电子商务发展中关键问题与对策研究  

Research on the Key Problems and Countermeasures of Rural Electronic Commerce in Yangzhou under the Background of New Urbanization

作　　者：钱俊[1] 李坚强[1] 马俊[1] 

机构地区：[1]扬州工业职业技术学院,江苏扬州225127

出　　处：《江苏商论》2017年第10期36-39,共4页Jiangsu Commercial Forum

基　　金：2016年度扬州市政策引导类计划(软科学研究)项目:新型城镇化背景下扬州农村电子商务发展的关键问题研究(编号YZ2016168)研究成果

摘　　要：在新型城镇化背景下,扬州农村电子商务发展迎来了新机遇,呈现出纵深发展、创新发展、协同发展等趋势。同时,也存在着一些制约因素,包括农村基层对电子商务的认知尚浅,缺乏对电商发展的科学规划;农村电商的主导地位不够突出,电商经济的质量效益有待提升;农村电商的产业生态不够完整,配套支撑服务体系有待完善;现有经营模式的创新应用不够广泛,打造地域特色品牌势在必行;电商人才培养机制仍需优化,技术创新能力的短板急需弥补等。在剖析上述问题的基础上,论文提出以营造日臻完善优化的农村电子商务发展环境、培育农村电子商务市场主体和平台、强化农村电子商务支撑体系、积极优化载体功能布局的对策,推动新型城镇化进程。Under the background of new urbanization,the development of rural e-commerce in Yangzhou ushered in new opportunities,showing deep development,innovation and development,and coordinated development.At the same time,there are some constraints,including the rural grassroots on the understanding of e-commerce is still shallow,the lack of scientific development of electricity providers; rural electricity business is not prominent prominent,the quality of electricity to improve the quality of electricity; Business model is not complete,supporting the service system to be perfect; the existing business model of innovation and application is not wide enough to create a regional characteristics of the brand is imperative; electric business personnel training mechanism still need to optimize the technological innovation capacity of the short board urgent need to make up Wait.On the basis of analyzing the above problems,this paper puts forward the countermeasures to improve the development environment of rural e-commerce,cultivate the main body and platform of rural e-commerce market,strengthen the support system of rural e-commerce,actively optimize the carrier function layout,promote the new urbanization process.

关 键 词：新型城镇化 农产品 电子商务 对策研究 

分 类 号：F724.6[经济管理—产业经济]