老年人购物网站界面感知可用性评价量表构建  

The Construction of Elderly＇s Shopping Website Interface Perceived Usability Evaluation Scale

作　　者：刘畅[1] 郭伏[1] 刘玮琳[1] 

机构地区：[1]东北大学工商管理学院

出　　处：《信息系统学报》2017年第1期49-71,共23页China Journal of Information Systems

基　　金：国家自然科学基金项目(71471033,71171041)

摘　　要：为有效测评老年网络购物用户对购物网站界面感知可用性的评价水平,本文采用定性和定量相结合的方法,构建老年人购物网站界面感知可用性评价量表。首先,运用访谈法收集老年网络购物用户购物网站操作体验方面的相关资料,提取老年人购物网站界面感知可用性评价维度;其次,参考已有文献可用性评价量表和可用性评价维度测量问项,构建老年人购物网站界面可用性评价初始量表;最后,通过可用性评估实验及问卷调查法对459名有网络购物经验的老年人进行调研,考察构建量表的结构及其信度、效度。结果表明,构建的量表具有良好的内部一致性信度、内容效度和结构效度,可以作为测评老年人购物网站界面感知可用性评价的有效工具,也可为面向老年人的购物网站设计及普通购物网站包容性设计提供参考。For effective assessing elder online shopping users＇ shopping website interface perceived usability evaluation level, this paper adopted the combination of qualitative and quantitative research methods to construct elderly＇ s shopping website interface perceived usability evaluation scale. First of all, using the method of interview to collect related information of elder online shopping users＇ shopping website interface operating experience and extracted elderly＇ s shopping website interface perceived usability evaluation dimensions; Then, refering to the previous literatures＇ usability evaluation questionnaires and usability evaluation dimension measurement items, constructed the initial scale of elderly＇ s shopping website interface perceived usability; Finally, through the method of usability evaluation experiment and questionnaire, the scale＇ s structure, reliability and validity were tested in 459 elder people with online shopping experience and proved to be good internal consistency reliability, content validity and structure validity. This evaluation scale can not only be an effective tool for evaluating elderly＇s shopping website interface perceived usability, but also can be used as a basis of usability evaluation for such websites interface.

关 键 词：老年人 购物网站 感知可用性 评价量表 

分 类 号：C913.6[经济管理]