基于PDSC的“视觉营销”课程教学探究  

Teaching exploration of “Visual Marketing” course based on PDSC

作　　者：罗天兰 

机构地区：[1]贵州职业技术学院,贵州贵阳550023

出　　处：《无线互联科技》2017年第23期102-103,共2页Wireless Internet Technology

摘　　要：视觉营销,归属营销技术的一种方法,更是一种可视化的视觉体验。从心理学上讲,人有98%的行为都是通过潜意识进行的,大脑会提前7秒帮你做出决定。视觉营销主要是通过视觉达到产品营销或品牌推广的目的,这就是从看到商品到潜意识做决定的过程。文章从"视觉营销"课程内容入手,探索适合高职高专电子商务专业的教学方法。Visual marketing, belonging to marketing techniques, is a visible visual experience. Psychologically speaking, 98 percent of people＇ behaviour is carried out by the subconscious, and the brain will help you make decisions seven seconds in advance. The visual marketing main purpose is to achieve product marketing or brand promotion through vision, which is the process of seeing the product, the subconscious making the decision. This paper starts from the content of ＂Visual Marketing＂ course and explores the teaching methods suitable for e-commerce specialty in high vocational colleges.

关 键 词：视觉营销 PDSC 潜意识 

分 类 号：F713.52-4[经济管理—市场营销] G712[经济管理—产业经济]