“互联网+”情境下提高加油站销售绩效的对策分析  

Strategy to Improve Gas Station Sales in Background of Internet Plus

作　　者：宫雨[1] 秦曼曼[1] 姜洪殿[1] 

机构地区：[1]中国石油大学(北京)工商管理学院,北京102249

出　　处：《当代石油石化》2017年第11期26-30,共5页Petroleum & Petrochemical Today

摘　　要：随着我国成品油市场的逐步成熟,竞争日益激烈,加油站的盈利空间降低。在"互联网+"情境下,为扩大成品油零售市场的相对份额,增加销售收入及来源,我国加油站纷纷向智慧加油站转型,但在转型的过程中还存在一些问题。本文分析了互联网情境下,我国加油站向智慧加油站转型过程中遇到的问题,对提高我国加油站的销售绩效提供对策建议。With the gradual maturity of China＇s refined oil market, the competition is becoming more and more intense, and the profit space of the gas stations is reduced. In the current background of ＂intemet plus＂, in order to expand the relative share of refined oil retail market and increase sales revenue and sources, China,s gas stations have to switch to the smart gas stations, but in the process of transition there are still some problems. This paper analyzes the problems encountered in the transition to the smart gas stations adapting to the ＂internet plus＂ circumstance, and provides suggestions for improving the sales performance of the gas stations in China.

关 键 词：互联网+ 加油站 非油业务 对策分析 

分 类 号：F274[经济管理—企业管理] F426.22[经济管理—国民经济]