基于多边市场理论的物流平台演化逻辑  

Discussion on the Evolution Logic of Logistics Platform based on the Theory of Multilateral Market

作　　者：韩京伟[1] 逄宗玉 殷翔宇[1,3] 

机构地区：[1]交通运输部水运科学研究院,北京市100088 [2]美国管理技术大学,美国华盛顿va222091609 [3]首都经济贸易大学,北京市100070

出　　处：《中国流通经济》2017年第12期24-32,共9页China Business and Market

摘　　要：在大数据、互联网、物联网等技术快速发展背景下,利用互联网思维,以去中心化和去边界化为特征的物流平台逐渐兴起。从多边市场视角看,物流平台用户之间的需求具有互补性,存在交叉网络外部性,物流平台的收费具有结构非中性,物流平台具有正反馈效应;从物流产业视角看,物流服务是非标准性的,对物流服务的需求存在路径依赖性,物流平台应具备交易和支付功能。成功的物流平台必须从寻找行业痛点入手,在短时期内获得足够多的数据,完成业务数据化过程,在此基础上,应用大数据技术为客户提供匹配服务,开发相关衍生业务,拓展供应链金融业务,力促平台发挥对物流业转型升级的积极作用。In the background of the rapid development of big data,Internet,and the Internet of Things,the logistic platforms,which are based on the Internet way of thinking and take decentralization and removing boundary as the characteristics,are rising gradually. From the angle of multilateral market,demand among logistic platform users are complement with each other;there exists cross-network externality;the fee of these logistic platforms are structural non-neutralized;and the logistic platforms have the effect of positive feedback. From the angle of logistic industry,logistic service is not standardized;it has path dependence on the demand of logistic demand;and the logistic platform should have the function of transaction and payment. To make the logistic platforms to be successful,we should start from finding out the pain point of this industry,obtain enough data in the short term,and complete the process of business digitalization;based on this,we should provide customers with suitable service with the help of big data,develop related derived business,expand the business of supply chain finance,and promote the platforms to play their positive role in promoting the update and transformation of logistics industry.

关 键 词：多边市场 物流平台 逻辑 痛点 

分 类 号：F250[经济管理—国民经济]