日本企业面对中国中层消费群体的战略创新——基于经营资源“连续性”与“非连续性”视角  

Strategic Innovation of Japanese Companies in Chinese BOP:From Viewpoint of Continuity and Discontinuity of Managerial Resources

作　　者：陈浩[1] 邢小军[1] 

机构地区：[1]安徽财经大学国际经济贸易学院,安徽蚌埠233030

出　　处：《沈阳大学学报（社会科学版）》2017年第6期670-674,715,共6页Journal of Shenyang University:Social Science

基　　金：教育部人文社会科学研究项目(14YJC630147)

摘　　要：介绍日本企业在华投资的发展现状,重点关注日本企业在中国中层消费群体的课题;阐述资源的连续性和非连续性的理论概念及其适用的基础;总结跨国企业在发展中国家中间消费市场的战略对应方案。The current situation of Japanese companies’ investment in China were introduced.The Japanese companies in Chinese BOP were focused on.The theoretical concepts of the continuity and discontinuity of resources and the basis of their application are described.The strategic counterparts of multinational enterprises in BOP of developing countries are summed up.

关 键 词：日本企业 中间层市场 战略创新 经营资源 连续性 

分 类 号：F274[经济管理—企业管理]