眼球追踪技术的研究进展及其在体育领域中应用前景  

Advances in Eye Tracking Technology and Its Application Prospect in Sports

作　　者：陆海林 

机构地区：[1]南通大学体育科学学院,江苏南通226019

出　　处：《体育科技文献通报》2017年第12期162-165,共4页Bulletin of Sport Science & Technology

摘　　要：眼球追踪技术作为记录眼球运动数据的重要技术,已在军事、航空和医学等领域被广泛应用。眼球追踪技术在评分类项目中裁判员辅助系统开发和应用,能减少因裁判员主观性评分行为对比赛公正性和公平性的破坏;以眼球追踪技术为基础的体育赛事赞助评估体系能为赞助方提供赛事过程中品牌曝光度和受众接受度方面的有效数据,为赞助商是否持续性赞助赛事提供参考;眼动追踪技术的应用将为体育辅助装备设计与研发、体育直播系统从业人员知识结构优化、体育类网站设计与优化、体育赛场氛围渲染和体育用品商店物品陈设等领域具有广泛的应用前景。As an important technology to record eye movement data,eye tracking technology has been widely employing in many fields like military,aviation and medical science. Development and application of referee's auxiliary rating system using in skill-evaluation event group based on eye tracking technology will reduce justice and equity destruction by referees on account of their subjectively grading. And sports competition sponsorship evaluation system based on eye tracking technology will provide sponsors effective data on visibility of the brand and acceptability of audience in competitions as reference on deciding whether sponsor events sequentially or not.In addition,wide application of eye tracking technology enjoys bright prospect in designing and developing auxiliary equipment of sports,in optimizing knowledge structure of practitioners,in sports live broadcasting,in designing and optimizing sports websites,in strengthening the atmosphere of sports fields,as well as in furnishing the sports stores and so on.

关 键 词：眼球追踪技术 裁判辅助系统 体育赞助 应用 

分 类 号：G804[文化科学—运动人体科学]