基于吸引大学注意力视角的阅读推广探析——以“书小白阅读养成记”为例  

Analysis on Reading Promotion from Perspective of Undergraduates' Attention——Taking “Help Shu Xiao Bai Reading” as a Case

作　　者：杨鲜艳[1] 戚红梅[1] 施薇[1] 

机构地区：[1]西北工业大学图书馆,西安710072

出　　处：《大学图书馆学报》2017年第6期100-104,共5页Journal of Academic Libraries

摘　　要：大学校园的活动过剩,使学生注意力成为稀缺资源。从开发大学生注意力的角度,归纳出"洞察学生内在需求、依据需求策划活动、推广活动获得关注"这一适用于图书馆阅读推广的策略,并结合案例"书小白阅读养成记",对此策略的运用进行剖析。The over-abundance of campus activities diverted undergraduates＇ attention away from the reading promotions. From the perspective of refocusing undergraduates＇ attention, a marketing strategy was proposed, which composed of apperceiving the real demands of students, planning the activities based on the requirements and actively promoting the activities. The Help Shu Xiao Bai Read was introduced as a case of implementing the marketing strategy.

关 键 词：注意力资源 高校图书馆 阅读推广 书小白阅读养成记 

分 类 号：G250[文化科学—图书馆学]