Comparative Study on the Effectiveness of Keyword Search Advertising to Provide Tourists Information  

作　　者：Masahide Yamamoto 

机构地区：[1]Nagoya Gakuin University, Nagoya City, Japan

出　　处：《Journal of Tourism and Hospitality Management》2017年第4期135-143,共9页旅游与酒店管理（英文版）

摘　　要：Regional tourism is currently receiving a great deal of attention in Japan. When contemplating regional revitalization through tourism, an important key is to attract tourists more effectively at a lower cost. In this study, I conducted a survey on attracting tourists online and measured the effect. I displayed ads on search results of keywords related to regional tourism, such as ＂tourism Noto＂, ＂Noto tourism＂, and ＂Nanao tourism＂, and used these ads to attract participants. First, I developed a website to introduce tourism and gourmet information about the Noto region. Then, I measured the percentage of visitors who visited a download （PDF brochure） site through the keyword advertising described above. The keyword advertising was classified into two categories, and the relative cost-effectiveness of each category was examined through a comparison.

关 键 词：TOURISM tourist information keyword advertising WEBLOG 

分 类 号：K[历史地理]