基于SWOT分析的长春市电子商务发展对策研究  

Research on Changchun E-commerce development countermeasure based on SWOT analysis

作　　者：鲍杰[1] 毛应爽[1] 于萍[1] 

机构地区：[1]长春工程学院,长春130012

出　　处：《长春工程学院学报（社会科学版）》2016年第2期35-37,共3页Journal of Changchun Institute of Technology(Social Sciences Edition)

摘　　要：经济发展是现代城市发展的关键,在互联网时代,电子商务作为调整产业结构和促进经济发展的新模式越来越受到各国家和地区的重视。本文针对长春市电子商务发展的现状,进行了SWOT分析,并给出相关发展对策,以提高长春市电子商务的竞争力,进而促进长春市经济发展。The economic development is the key to the development of modern city. In the Internet era,e-commerce as a new model to adjust the industrial structure and promote economic development,it gets more and more attention by the country and region. According to the present situation of Changchun e-commerce development,by using the SWOT analysis,this article gives the corresponding countermeasures,in order to improve Changchun e-commerce competitiveness,and promote economic development of Changchun.

关 键 词：电子商务 长春市 SWOT 

分 类 号：F724.6[经济管理—产业经济]