民族旅游业区域整体发展的思考——以鄂西武陵山区为研究对象  

A Reflection on Overall Development of Regional Ethnic Tourism——Taking Mt.Wuling Area in Western Hubei as the Research Subject

作　　者：李双[1] 

机构地区：[1]中央民族大学历史文化学院,北京100081

出　　处：《长江师范学院学报》2017年第6期46-49,共4页Journal of Yangtze Normal University

摘　　要：民族旅游业是新兴的朝阳产业。鄂西武陵山区有着丰富的民族文化资源,又迎来各种利好的政策,但在发展过程中,民族旅游业缺乏区域性整体规划和经营,成为其可持续发展的制约因素。为此,政府应协调地区民族旅游资源,对旅游品牌的打造、特色产品的生产和销售、旅游线路设置等方面进行统一规划,形成整体性的竞争优势。Ethnic tourism is an emerging industry. Despite rich national cultural resources and favorable policies in Mt. Wuling Area of western Hubei Province, the sustainable development of tourism there is hampered by its lack of regional comprehensive planning and management. To this end, the government should coordinate tourism resources, pursue integrated planning of tourism brand, producing & marketing of speciality and transportation, and build a positive image so as to gain overall competitive edge.

关 键 词：民族文化 旅游业 武陵山区 

分 类 号：F592.7[经济管理—旅游管理]