20世纪30年代宁波报纸促销广告研究  

Research on Promotional Advertising of Ningbo Newspaper in 1930s

作　　者：戎彦[1] 

机构地区：[1]浙江万里学院,浙江宁波315100

出　　处：《浙江万里学院学报》2017年第6期60-65,共6页Journal of Zhejiang Wanli University

基　　金：2014年度浙江省哲学社会科学重点研究基地临港现代服务业与创意文化研究中心课题"宁波百年报纸广告研究(1899-1999)"的阶段性成果(14JDLG03YB)

摘　　要：20世纪20-30年代,宁波报纸广告发展到了一个高峰,广告数量多,注重创意表现与实效。其中,20世纪30年代促销广告表现尤为突出,促销方式多样化,显现出市场的繁荣和商业竞争的激烈,也引领着广告向深入化方向发展。In 1920s and 1930s, Ningbo newspaper advertising developed to a peak, with a large number of advertising, focusing on creativity, performance and effectiveness. Among them, the 1930s promotional advertisings were particularly prominent with diversification of promotional methods, showing the prosperity of the market and the fierce business competition, and also leading advertising toward the deepening direction.

关 键 词：宁波 报纸广告 促销广告 

分 类 号：G206.2[文化科学—传播学]