新媒体背景下高职院校珠宝营销人才培养存在的问题与对策  

Jewelry Marketing Majors Training in Higher Vocational Colleges under the Background of New Media Era:Problems and Countermeasures

作　　者：杭菊[1] 

机构地区：[1]无锡商业职业技术学院工商管理学院,江苏无锡214153

出　　处：《无锡商业职业技术学院学报》2017年第6期93-96,共4页Journal of Wuxi Vocational Institute of Commerce

摘　　要：新媒体时代的到来对传统珠宝行业营销带来了巨大冲击和挑战,珠宝行业需要更多能够应用新媒体技术开展营销活动的人才。高职院校对于珠宝营销人才的培养已落后于新媒体时代的要求,这主要体现在人才培养目标、课程体系建立、教学模式、教材内容、教师能力等方面。因此需要明确新媒体背景下高职院校珠宝营销人才的培养目标,优化专业课程体系,创新教学模式,编写项目化教材,提升教师新媒体技术应用能力。The new media era exerts great impact on and brings challenges to the traditional marketing of jew-elry industry, and it demands the sector have more professionals who can apply new media technology to mar-keting. However, the training of jewelry marketing majors in higher vocational colleges cannot meet the demand of enterprises in this new media era. There exist the problems in terms of the following aspects： training objec-tives, curriculum system, teaching mode, teaching contents and teacher ability. This paper puts forward the fol-lowing suggestions for training jewelry marketing majors： training objectives be redefined, curriculum system improved, teaching modes innovated, project-based teaching materials written, and teachers^ ability to apply new media technology enhanced.

关 键 词：新媒体 珠宝营销 培养模式 应用能力 

分 类 号：G712[文化科学—职业技术教育学]