高职高专学生网络消费特点及其影响因素研究  

A Study of Network Consumption Characteristics of Higher Vocational Students and Influence Factors

作　　者：孙艳平[1] 

机构地区：[1]镇江高等专科学校,江苏镇江212003

出　　处：《辽宁高职学报》2017年第11期104-106,共3页Journal of Liaoning Higher Vocational

基　　金：2016年度江苏省"青蓝工程骨干教师"培养对象资助(苏教师[2016]15号)

摘　　要：以调查问卷为基础,本研究分析了高职高专学生消费意识强、消费个性强、流连网络时间长、网购支出依赖性强和消费需求多元化等五方面的网络消费特点,得出影响高职高专学生网络消费行为的四大因素,如产品种类和特性、网络便利性等。Based on the questionnaire, the study analyzes the five network consumption characteristics of higher vocational students including strong consumption awareness, strong personality, lingering on the network long time, strong dependence on online shopping expenses and diversification of consumer demand, and obtains four influence factors of network consumption behavior such as product types and characteristics, network convenience, etc.

关 键 词：高职高专 学生 网络消费 因素 

分 类 号：G715[文化科学—职业技术教育学]