美丽说平台的网络营销策略分析及对策建议  

Network Marketing Strategy Analysis and Countermeasures of Meilishuo

作　　者：侯晶晶 

机构地区：[1]福州大学经济与管理学院,福建福州350116

出　　处：《物流工程与管理》2017年第12期139-141,共3页Logistics Engineering and Management

摘　　要：结合美丽说平台实际运作情况,首先对美丽说的基本情况简单阐述,并进行SWOT分析。其次,针对美丽说平台建立以来所采取的网络营销策略进行分析与评估。在分析过程中,对于美丽说平台存在的一些问题,如平台内分享交流程度降低,商品类别减少等问题,提出一些建议,并对其它女性消费品平台在采取网络营销策略时应注意的地方提出了几点建议。Combined with the actual operation of Meilishuo,this paper introduced briefly Meilishuo and made SWOT analysis firstly,and evaluate to all kinds of network marketing strategy of Meilishuo. In the analysis process,Meilishuo exists some of the problems,such as reductive platform sharing degree and decreasing commodity categories. Thus,this paper put forward some suggestions for above questions. In addition,some suggestions are put forward for other female consumer goods platforms to pay attention to when taking the Internet marketing strategy.

关 键 词：网络营销 搜索引擎营销 美丽说 

分 类 号：F713.50[经济管理—市场营销]