高端颠覆性创新的技术演进轨迹和市场扩散路径  

Technology Evolution Map and Market Diffusion Path of High-end Disruptive Innovation

作　　者：周洋[1] 张庆普[1] 

机构地区：[1]哈尔滨工业大学管理学院,哈尔滨150001

出　　处：《研究与发展管理》2017年第6期99-108,共10页R&D Management

基　　金：国家自然科学基金资助项目"复合网络环境下创意团队创意过程中隐性知识转化与整合研究"(71273076);"创意发酵视角下创意团队复杂创意方案形成过程机理研究"(71573064)

摘　　要：目前关于高端颠覆性创新的研究仅停留于描述性陈述,亟需系统的理论归纳与提炼.本研究以技术轨道、侵蚀模型以及事实案例为基础,系统分析并归纳提炼了高端颠覆性创新的技术演进轨迹和市场扩散路径.研究表明:高端颠覆性创新依托于技术突破,经历脱离主流技术轨道、进入高端颠覆性技术轨道的技术演进轨迹,大幅提升当前市场所重视的产品性能,同时在逐渐被市场所需求的新产品性能方面具有重大突破;以较高的初始价格定位于高端分离市场,遵循自上而下的市场扩散路径,从高端分离市场逐渐向主流市场扩散;市场扩散过程在市场需求水平提升以及产品价格下降的共同作用下实现.Researches on high-end disruptive innovation mainly stay in the descriptive representation and lack of theoretical induction. With the methods of technology trajectory, encroachment model and case analysis, it analyzed the technology and market diffusion of high-end disruptive innovation and uncovered its technology evolution map and market diffusion path. The results reveal that, high-end disruptive innovation generally bases on technology breakthrough, exiting from the mainstream technology trajectory and entering into the superior high-end disruptive technology trajectory. It is able to improve the existing performance greatly and create the breakthrough performance. With the high initial price targeting at the detached high-end market, the high-end disruptive innovation diffuses downward from the detached high-end market to the mainstream market. This diffusion process is realized under the promotion of market de- mand level and the decrease of product price.

关 键 词：高端颠覆性创新 技术演进轨迹 市场扩散路径 技术轨道 侵蚀模型 

分 类 号：F270[经济管理—企业管理]