旅游者环境责任行为:概念化、测量及有效性  

Tourists' Environmentally Responsible Behavior:Conceptualizing, Measuring and Validating

作　　者：邱宏亮[1] 周国忠[1] 

机构地区：[1]浙江旅游职业学院

出　　处：《浙江社会科学》2017年第12期88-98,131,共12页Zhejiang Social Sciences

基　　金：浙江省自然科学基金青年科学基金项目"常居地-旅游地二元情境下旅游者环境责任行为影响机理及引导政策研究"(LQ15G030002);浙江省社科联研究课题"基于目标框架理论的旅游者环境责任行为形成机制研究"(2018B18);浙江省教育厅课题"低碳旅游背景下旅游者亲环境行为的形成机理研究:地方依恋视角"(Y201328759)的阶段性成果

摘　　要：现有旅游者环境责任行为(TERB)的测量工具主要基于西方文化背景,开发中国文化背景下的TERB量表,明确其维度结构具有重要意义。文章旨在通过质化研究与量化研究技术,构建并验证中国本土化背景下的TERB量表。运用扎根理论方法开发中国本土化情境下TERB的多维构思,研究发现:TERB是一个由遵守型环保行为、消费型环保行为、节约型环保行为及促进型环保行为构成的多维构思。在此基础上,编制出TERB初始量表,并通过临界比值法检验、相关性检验、同质性检验进行了初始量表提纯;在正式调研阶段,分别进行探索性因子分析、验证性因子分析、Cronbachα系数检验、组合信度检验、聚合效度检验、区别效度检验、复核效度检验,最后确定出由18个测量指标构成的TERB量表。研究发现:相比一阶四因子模型而言,二阶单因子模型是相对最优的TERB模型。Taking into consideration that the measurement tools regarding tourists’environmentally responsible behavior(TERB)are mainly based on the Western cultural background,it is of great significance to develop TERB scale and explore its’measurement dimensions in Chinese culture background.Through the combination of quantitative and qualitative research methods,the self-developed scale of TERB under the background of Chinese localization is constructed and validated.In accordance with the operation procedure of a grounded theory approach,an effective data collected from in-depth interviews is analyzed in a series of the following steps:open coding,axial coding,selective coding,theoretical saturation test and theoretical coding.Based on the findings from study 1,TERB can be classified into four constructs:environment-complying behavior,environment-consuming behavior,environment-saving behavior and environment-promoting behavior.According to the scale development process,study 2 develops the initial scale of TERB at first.Afterwards,in the pre-survey phase,a total of 345 data collected from the valid questionnaires is analyzed in a series of the following steps:critical ratio test,correlation test,homogeneity test,content validity test and construct validity test.In the formal survey phase,an effective data is analyzed in a series of the following steps:exploratory factor analysis,confirmatory factor analysis,reliability analysis,composite reliability analysis,convergent validity test,discriminant validity test and cross-validation test.In conclusion,empirical analytical results of study 2 indicate that:(1)The 18-item scale of TERB can be divided into four dimensions;(2)In contrast with the first-order correlated four-factor model,the second-order correlated one-factor model with four first-order factors is a relatively optimal TERB model.

关 键 词：旅游者环境责任行为 扎根理论 量表开发 测量维度 可持续旅游 

分 类 号：F592[经济管理—旅游管理]