新经济环境下市场营销理念创新途径分析  

The Innovation Approach of Marketing Idea in New Economic Environment

作　　者：杜晨旭 

机构地区：[1]郑州工业应用技术学院商学院,河南郑州451199

出　　处：《信阳农林学院学报》2017年第4期57-59,共3页Journal of Xinyang Agriculture and Forestry University

摘　　要：市场营销理念包括生产导向型、推销导向型、产品导向型、市场导向型四大类型,并随着时代的发展而发展。近年来,整合营销、绿色营销、网络营销、品牌营销等市场营销理念层出不穷。可通过强化市场营销理念创新意识,灵活运用各种市场营销策略创新市场营销理念。The marketing idea includes production-oriented,sale-oriented,product-oriented and market-oriented. In recent years,ideas such as integration marketing,green marketing,network marketing and brand marketing emerge one after another. We can bring forth new ideas for marketing by strengthening consciousness of innovation and applying marketing strategies flexibly.

关 键 词：市场营销 理念创新 

分 类 号：F27[经济管理—企业管理]