考虑消费者策略行为的三级供应链回购契约研究  

Research on the Buyback Contract of Three-stage Supply Chain Considering Consumer's Strategic Behavior

作　　者：王涛[1] 倪静[1] 王奕璇[1] 

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《系统科学学报》2017年第4期60-63,共4页Chinese Journal of Systems Science

基　　金：国家自然科学基金(71401106);上海市自然科学基金(14ZR1427800)

摘　　要：针对消费者策略因素对供应链决策的影响越来越大,从理性预期均衡角度出发,构建了由单销售商、单批发商以及单生产商组成的三级供应链回购契约模型,以应对策略型消费者购买问题。在分析销售商定价决策问题基础上,讨论消费者策略行为变化过程中,销售商定价、订货量、成员收益、及供应链总收益等变动情况。最后设计算例并进行仿真,以验证结论有效性,为供应链成员制定回购契约提供科学的参考依据。The influence of consumer strategy factors on supply chain decision-making becomes more and more, and according to this, the buyback contract model of the third-stage supply chain composed of single sellers, single wholesalers and single producers is constructed from the standpoint of rational expectation equilibrium, in order to deal with the purchase problem of strategic consumers. Based on the analysis of pricing decision of the seller, in this paper, the changes of the seller＇ s pricing, the order quantity, the member＇ s income and the total income of the supply chain are discussed during the consumer＇ s strategic behavior. Finally, examples are designed and simulated for simulation to verify the conclusion validity and provide the scientific reference for the supply chain members to formulate the buyback contract.

关 键 词：供应链管理 策略行为 理性预期均衡 回购契约 

分 类 号：N949[自然科学总论—系统科学]