从韩都衣舍公司“单品全程运营体系”成功看职业院校多品牌建设  

Multi-brand Building of Vocational College Learnt from Handu Group's Success of Integrated Operating System for Single Product

作　　者：杨颖[1] 

机构地区：[1]天津交通职业学院,天津300110

出　　处：《天津职业院校联合学报》2017年第11期110-114,共5页Journal of Tianjin Vocational Institutes

摘　　要：韩都衣舍公司,依据自身条件和"阿米巴"模式建立了"单品全程运营体系——小组制"和柔性供应链大平台,获得快速增长和多赢的成效。借鉴成功品牌管理经验,职业教育院校,分离标准化和非标准化环节,打造"多个教育教学模块开发及运营小组+统一院校公共平台"的多品牌体系,提升竞争优势。Handu Group has established the integrated operating system for single product and flexible supply chain platform based on its own advantages and ameba management mode.Learning from Handu＇s success,vocational colleges attempt to build a multi-brand system incorporating multi educational and teaching modules developmentoperation,into the same public platform to improve the competitiveness.

关 键 词：单品全程运营体系 柔性供应链 阿米巴 教育教学模块 迭代 

分 类 号：F272[经济管理—企业管理] G717[经济管理—国民经济]