数字审美语境下Web产品美学设计研究——以移动浏览器产品设计为例  

Research on the Aesthetic Design of Web Products Under Digital Aesthetic Context——Taking Mobile Web Browser Products Design as Example

作　　者：李颖 

机构地区：[1]安徽工程大学艺术学院,安徽芜湖241000

出　　处：《安徽工程大学学报》2017年第6期51-56,共6页Journal of Anhui Polytechnic University

基　　金：安徽省高等教育提升计划人文社科基金资助项目(TSSK2017B05)

摘　　要：通过与传统审美体验的对比,分析数字审美的差异化和过程性特点,进而探索数字网络环境下用户审美体验的特征与内涵.结合移动浏览器产品设计的实际案例,研究数字网络产品用户的审美体验过程对产品美学设计的影响.根据"兴发感动"审美层次理论中的感知、认同和反思体验,构建移动浏览器用户体验的层次模型,以此为依据而展开的涵盖视觉设计、交互设计和体验设计的Web产品美学设计方法更为符合Web用户审美体验需求,从而实现数字网络产品用户的人性化美感体验及其享乐性价值.Compared with the traditional aesthetic experience,the paper analyzes the differentiation and process characteristics of digital aesthetic experience.It further explores the characteristics and content of users' aesthetic experiencing process under digital network environment.Based on the actual example of mobile Web product design,it studies the affect of Web users' aesthetic experience on the product aesthetics.According to the perception,identity and reflection experience from Ye's aesthetic level theory,it constructs the level model of mobile Web browser user's experience.Aesthetic design method of Web products,based on visual design,interactive design and experience design,can better satisfy Web users' aesthetic experience need,in order to achieve the users' humanity aesthetic experience and enjoyment value of digital network product.

关 键 词：数字审美 WEB应用 审美体验 美学设计 

分 类 号：G201[文化科学—传播学]