高职院校金融营销人才培养模式研究——以广西职业技术学院投资理财专业为例  

Study on the Training Mode of Financial Marketing Personnel in Higher Vocational Colleges——A Case Study of Investment and Finance major in GXVTC

作　　者：郑兴燕 

机构地区：[1]广西职业技术学院,广西南宁530226

出　　处：《广西职业技术学院学报》2017年第6期51-54,共4页Journal of Guangxi Vocational and Technical College

基　　金：2016年广西职业技术学院科研课题(桂职院[2016]152号16JG25)"高职院校金融营销人才培养模式研究";2012年广西高等教育教学改革立项项目(项目编号:2012JGB319)"广西高职投资理财专业学生职业核心能力培养研究"

摘　　要：对金融营销人才市场需求、高职学生的特点以及高职院校金融营销人才培养的现状进行了分析,提出了金融营销人才培养的建议:建立"金融产品+营销技能"课程体系,加强校企合作,提高学生的实践能力,创新教学以及考核评价的方式和方法,建立以金融营销工作能力为核心的高职金融人才培养模式。This paper analyzes the market demand of financial marketing personnel, characteristics of higher vocational students and present situation of financial marketing personnel training in Higher vocational colleges, and puts forward suggestions on financial marketing personnel training： establishing ＂financial product ＊ marketing skills＂ curriculum system, strengthening College-Enterprise Cooperation, improving students＇ practical ability, innovating ways and methods of teaching and evaluation, and establishing the training mode of financial personnel in higher vocational colleges with the capability of financial marketin~ as the core_

关 键 词：金融营销人才 培养模式 实践能力 

分 类 号：G712[文化科学—职业技术教育学]