“一带一路”倡议下重庆建设长江上游地区会展之都的策略  

Strategy Analysis of Chongqing's Constructing the Upper Reaches Yangtze River Convention and Exhibition Capital under “the Belt and Road” Initiative

作　　者：周健华[1] 胡桃境 

机构地区：[1]重庆文理学院旅游学院,重庆永川402168

出　　处：《工业经济论坛》2017年第6期74-81,86,共9页Industrial Economy Review

基　　金：2016重庆文理学院学生科研项目<"一带一路"背景下重庆打造长江上游地区会展之都的策略建议>(项目号:XSKY2016137)研究成果

摘　　要：重庆经济不断深入和发展,重庆地处"一带一路"倡议区域和长江经济带相交汇"Y"字形节点上,作为城市经济发展重要支柱的会展业也迎来了发展的巨大机遇。重庆应结合发展现状并同时抓住"一带一路"倡议带来的机遇,大力发展重庆的会展业。当然,重庆的会展业也有很多的不足。为推进重庆建设长江上游会展之都,应借助城市发展,实施产业升级策略;依托交通枢纽,实施内引外联策略;抓住国际合作机遇,实施创新发展策略;把握政策支持机遇,实施品牌会展策略。“The deepening of the development of Chongqing is located in “the Belt and Road” Initiative and the intersection of the Yangtze River Economic Belt ＂Y＂ shape node, as the city economic development an important pillar of the convention and exhibition industry has also ushered in tremendous opportunities for development. Chongqing should be combined with the status quo and catch “the Belt and Road” Initiative opportunity, attach to the development of Chongqing convention and exhibition industry. Of course, the Chongqing convention and exhibition industry also has many deficiencies. In order to promote the construction of Chongqing Yangtze River upper reaches of the convention and exhibition capital, Chongqing should be based on the city development, the implementation of industrial upgrading strategy; relying on the traffic hub, the implementation of internal-outreach strategy; seize the opportunities for international cooperation, the real innovation and development strategy; grasp the opportunity to support the policy, the implementation of brand convention and exhibition strategy.

关 键 词：会展之都 “一带一路”倡议 策略 

分 类 号：F713.83[经济管理—广告]