质量信息更新下考虑顾客策略行为的供应链决策研究  

Supply Chain Decision Considering Strategic Customer Behavior under Consumer-generated Quality Information

作　　者：李细枚[1,2] 张毕西 彭浪[1] 陈晓纯[1] LI Xi-mei;ZHANG Bi-xi;PENG Lang;CHEN Xiao-chun(School of Management, Guangdong University of Technology, Guangzhou 510520, China;School of Business Administration, Guangdong University of Finance, Guangzhou 510520, China)

机构地区：[1]广东工业大学管理学院,广东广州510520 [2]广东金融学院工商管理学院,广东广州510520

出　　处：《数学的实践与认识》2018年第2期57-66,共10页Mathematics in Practice and Theory

基　　金：国家自然科学基金(71271060,70971026);广东省科技计划项目(2016ZC0191);广东省科技金融服务体系建设专题(2015B080807015,2014B080807035);科技基础条件建设领域(2014B030303005)

摘　　要：研究单个制造商、单个零售商以及消费者组成的三级供应链系统的两阶段决策问题．探讨存在策略型消费者和消费者产生产品质量信息下，制造商零售商的价格策略和利润函数，并研究了质量信息下的消费者剩余，最后比较分析了存在消费者质量信息和不存在质量信息时的制造商零售商利润变化．研究表明，更多的产品质量信息对制造商是有利的，存在质量信息情况下，零售商的利润变化则是由其耐心水平和消费者的耐心水平决定，消费者剩余也会由于存在的质量信息而降低．This paper studies the two-period decision-making of the three-tier supply chain system consisting of individual manufacturers, retailers, and consumers. This study explores the pricing strategies and profit functions of manufacturers and retailers under consumer- generated quality information and strategic consumers, and studies the consumer surplus under quality information. Finally, the study analyzes the profit changes of manufacturers and retailers in the presence and absence of consumer quality information. The results show that more product quality information is beneficial to the manufacturer. In the presence of quality information, the retailer＇s profit change is determined by its patience level and the consumer＇s patience level, and the consumer＇s surplus will be reduced due to the quality Information.

关 键 词：质量信息 顾客策略 供应链 

分 类 号：F274[经济管理—企业管理]