中国转型经济情境下的商业模式创新:主题设计与量表开发  

Business Model Innovation in the Context of China's Transitional Economy: Theme Design and Scale Development

作　　者：罗兴武 刘洋[3] 项国鹏[4] 宁鹏[5] 

机构地区：[1]浙江财经大学工商管理学院,浙江杭州310018 [2]浙江经济职业技术学院物流技术学院,浙江杭州310018 [3]华南理工大学工商管理学院,广东广州510641 [4]浙江工商大学发展规划处,浙江杭州310018 [5]南京大学商学院,江苏南京210093

出　　处：《外国经济与管理》2018年第1期33-49,共17页Foreign Economics & Management

基　　金：国家自然科学基金面上项目(71372010);国家自然科学基金青年项目(71502065);教育部人文社会科学研究规划基金项目(15YJA630044);广东省哲学社会科学"十二五"规划青年项目(GD14YGL02)

摘　　要：商业模式创新是网络经济时代企业转型升级的重要载体,其主题设计作为企业获得持续性竞争优势的价值源泉近年来备受关注。鉴于主题设计是情境化的产物,本文结合中国转型经济情境,整合商业模式理论与制度理论,提炼出以开拓性和完善性为主题的商业模式创新设计,并在混合研究的基础上,开发出初始测度量表,而后利用两套独立样本数据分别进行探索性因子分析和验证性因子分析。实证分析结果表明,中国转型经济情境下商业模式创新由2个主题维度和16个测项构成,验证了本研究提出的主题设计框架,并开发出了信度、效度良好的测度量表。本研究弥补了商业模式创新"情境化"的不足,较好地回答了创业企业如何通过商业模式创新进行能动性制度变革,为商业模式创新和转型经济情境下的企业战略做出了理论贡献,也为中国转型情境下创业企业通过商业模式创新实现赶超提供了实践启示。Business model innovation（BMI）is becoming the important carrier of corporate transformation and upgrading, and its theme design as the value source of corporate sustainable competitive advantage has attracted much attention in recent years. Being embedded in a particular social situation and institution environment, BMI theme design is a product of contextualization. However, most researchers don＇t have sufficient understanding for start-ups＇ BMI institutional context. BMI under China＇s transitional economy is much different from that one under western situation, China has become ＇a legitimate and viable context for management and organization reasearch＇. Widespread ＇institution vacuum＇ and ＇institution defect＇ in transitional context have sharpened antecedents of business model design, have triggered a responsive motivation and creative challenge, and have provided theme design space with pioneering BMI and perfecting BMI. Therefore, it is very necessary to design the theme of BMI in China＇s context and incorporate its operation to make measurement more meaningful and effective. In conformity with the research logic of theme business model design, based on China＇s unique context, and focusing on how China＇s start-ups change trading institution through BMI, this paper firstly excavates the trading and the institution attributes of business model, analyzes the influence of China＇s transitional context on start-ups＇ BMI, and refines out the theme design connotation of pioneering and perfecting BMI. Then, according to the development logic of measurement scale, by the use of combined approach, this paper initializes the scale of pioneering and perfecting BMI. Finally, by virtue of two sets of independent sample data respectively, we conduct EFA and CFA quantitative research to purify and validate the scale. Empirical analysis results show that BMI in transitional context is composed of 2 theme dimensions and 16 items, thus confirming our pioneering and perfecting BMI theoretic framew

关 键 词：转型经济 开拓性商业模式创新 完善性商业模式创新 量表开发 

分 类 号：F270[经济管理—企业管理]